Leads can also be converted into a new contact (and account if needed), or can be merged with existing matching contacts.
Tech savvy B2B Enterprises are increasingly adopting technology for sales and marketing. As Marketing Automation and CRM tools continue to improve, so are marketing and sales business strategies. There has been a very visible shift from batch and blast marketing to more targeted, context based marketing and sales. Maintaining a cleaner lead database is more important than ever for accurate and effective communication.
Also Read: Brand Is Everybody’s Responsibility In A Company
LeadAngel’s lead cleansing and dedupe works with various CRM and marketing automation systems such as Salesforce, Marketo & Pardot. With real time cleansing and matching, B2B sales operations customers can now target and communicate more effectively.
LeadAngel offers services in lead routing, marketing segmentation and lead to account matching.
