eBay has launched its first collaboration with Pinterest, aiming to inspire users to celebrate ‘Christmas Your Way.’
The project showcases the collaboration of eBay and three UK Pinterest creators, including Poppy Deyes, Making the Manor, and Tiffany Grant-Riley.
The partnership aims to show users the potential of DIY gifting and to decorate for the Christmas season.
Content will include minimalistic tablescapes, homemade flower baubles and creative wreaths for all the family to get involved with.
“We are delighted to be partnering with Pinterest for our ‘Christmas Your Way’ campaign,” Ebay UK brand director Alex Allcott said.
“Handing over the creative power to three brilliant Pinterest creators known for their interior inspiration has helped shape up authentic content that could only come from creators who understand our audience.”
“Utilising Pinterest to collaborate with creators closely has provided us with an opportunity to reach new audiences at the very moment they are seeking inspiration for their own home.”
Pinterest home retail team Daniella Gregory said: “Millions of interior lovers come to our platform every month looking for new inspiration to refresh their homes.”
“Recently, we’ve seen a particular spike in searches for ‘Christmas decor DIY’, which gives eBay the perfect opportunity to highlight the variety of products that can be bought or upcycled on the marketplace, to create those beautifully personal gifts.”
