Can’t Miss Sessions at Hero Conf


The 9th edition of the Austin-based annual event Hero Conf, the world’s only all-PPC conference, will begin on January 31.

This year, the two-day event, is bringing the biggest names and brightest minds to discuss the tactics, strategies, present, and future of pay-per-click advertising. Frederick Vallaeys, the CEO and co-founder of Optmyzr, will be among the keynote speakers. One of Google’s first 500 employees, Vallaeys helped pioneer PPC marketing as the company’s first AdWords evangelist. Vallaeys, an author and leading influencer in digital marketing, is a frequent conference speaker and regular contributor to Search Engine Land and has ranked in the upper end of PPC Hero’s Top 25 Most Influential Experts every year since 2015.

Hero Conf will include sessions focused on a range of topics, including Programmatic Advertising for PPC experts; Advanced PPC Reporting that Drives Action and Wins Buy-In, The Anatomy of the Modern Marketer and much more.

Here’s our pick of the five sessions marketers must look forward to;

5 Essential Combined Audience Structures

Sam Tomlinson, EVP at Warschawski, will share insights on identifying which of the five general audience combination types makes the most sense for Google Ad campaigns, how to leverage Google Ads new audience combination features to improve campaign and performance, and how to combine various audience structures across all levels of user intent.

YouTube Ad Buying Ecosystem

YouTube has grown into a priority platform for all advertisers and it continues to be the most valuable impression on the web, due to its true view (skippable) ad format. Hear from Cory Henke, founder, and CEO of Variable Media, about upcoming trends, new features, and how the platform will evolve in the near future.

How social commerce changes the customer journey

This session with Ofir Halfon, Global Vice President, Social at Brainlabs, will highlight the social platforms latest commerce formats, how social commerce formats can change the customer journey, and how to introduce social commerce to your marketing mix.

Map to the Metaverse

All brands have realized that Metaverse is the vision for the future, and there are many key steps  advertisers can take to best prepare for this inevitable shift. To learn more about what Meta is calling Discovery Commerce and become familiar with how to differentiate ad products and implement creative concepts to maximize Meta performance marketing efficiency at scale, and better prepare your brand for the future of advertising, attend this conversation with Katie Baldwin, Meta’s Partner Management North America team.

Beyond The Button – Post Click Experience for ROI

It’s time to understand your landing page testing opportunities, generate test ideas and measure your results with scientific accuracy. Karen Hopper, the Performance Marketing Strategist at Razorfish, will talk about how to spot opportunities for testing, how to evaluate competitors and other sites for inspiration, and ways to organize and prioritize your ideas based on your goals.

For more information – Hero Conf Austin