The 2022 published report documents consumers’ increasing comfort and interest in receiving text messages from businesses and organizations
According to the Pew Research Center, 97% of Americans now own a cellphone of some kind, with 85% owning a smartphone. Since most phones come with native texting features, nearly everyone can receive a text. Considering a recent reviews.org survey, which found that 47%, nearly half of all Americans, feel “addicted” to their phones, perhaps it’s no surprise that the survey results found that 87% of consumers say their mobile device is usually or always within reach.
What does this mean for small businesses, organizations, and marketing teams?
According to emarketer, retail mcommerce — or shopping from a mobile device — has grown exponentially during the pandemic, reaching $359.32 billion in 2021 — an increase of 15.2% over 2020. By 2025, it’s predicted to account for $728.28 billion annually and 44.2% of all retail ecommerce sales in the US.
Text offers an easy, dynamic, and linear channel for reaching the mobile-first consumers driving these trends.
As the competition to attract consumer attention intensifies, more businesses and organizations are turning to text messaging for its unrivaled 98% open rate and fast response times – most texts being read within 15 minutes of receipt. A highly versatile business tool, text powers everything from promotions and loyalty programs to emergency alerts and appointment reminders.
EZ Texting surveyed over 3000 US consumers to determine their attitudes, behaviors and preferences regarding text messaging. The results reveal that text messaging has only gained in popularity since EZ Texting last conducted this survey in 2021, with more consumers preferring the speed and convenience of text messaging to other channels.
Highlights From the 2022 Consumer Texting Behavior Survey
- What ONE emotional reaction do consumers have above all others when receiving a new text? It’s not what you think.
- What are the TOP 3 reasons consumers unsubscribe from text lists?
- What message types have THE MOST TEXT APPEAL for consumers?
- How many texts and emails do consumers receive DAILY, WEEKLY, MONTHLY?
- How quickly do consumers READ and RESPOND to a new text vs. a new email?
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