Axel Springer Selects Outbrain To Power Sponsored Content Recommendations


Axel Springer’s digital news publications in Germany to cooperate exclusively with Outbrain

Outbrain announced that it has been selected by Axel Springer to power its sponsored content recommendations – placing it among Outbrain’s top ten publisher partners. According to the agreement, the German digital offerings of the BILD and WELT Groups as well as B.Z., Rolling Stone, Musikexpress, and Metal Hammer will integrate Outbrain’s recommendation technology will serve personalized editorial article recommendations and support Axel Springer’s monetization with native advertising. 

BILD and WELT have been started first, the other brands will follow shortly. BUSINESS INSIDER Germany,, POLITICO in the USA as well as the media brands of Axel Springer in Spain already exclusively use Outbrain’s recommendation technology. 

“As a media and technology company, we are committed to providing our readers and viewers with the best possible user experience with the information that is most relevant to them. Thanks to the cooperation with Outbrain, we are further expanding the possibilities to provide users with personalized recommendations. In a rapidly changing ecosystem, it is a great advantage for us that the algorithm is also based on contextual article data in particular,” said Peter Würtenberger, Executive Vice President, Axel Springer SE.

Key factors in Axel Springer’s decision to select Outbrain were the native platform’s contextual technology, which provides both publishers and marketers with a solution built for the post-3rd-party cookie era, and Outbrain’s commitment to quality, which was reinforced by the announcement of QualityRating last year. In addition, Outbrain’s regional sales and account management team ensures broad and consistent demand through longstanding partnerships with the leading brands and agencies.