Better For You Media Introduces Influencer Program

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Product Search Live has made it easy for digital marketers, influencers and celebrities to stream the show via their own social media channels and create their own revenue

Better for You (BFY) Media’s Product Search Live, a modern and data-driven live shopping experience that’s reinventing the genre, is introducing its Influencer Program and commissions for sales they make during the first show on Thursday, February 23 from 7-9 p.m. EST in Philadelphia.

Product Search Live has made it easy for digital marketers, influencers and celebrities to stream the show via their own social media channels and create their own revenue. The show is offering up to a 3% net revenue payout on all products sold during Product Search Live’s two-hour programming window. Influencers can comment, share and have their viewers and followers buy live during the show and earn a commission.

“It’s that easy,” says Albany Irvin, Product Search Live’s lead host and a live shopping expert who drove $200 million in sales as an on-air host at QVC. “Our technology and distribution partners have created a launchpad for influencers that is unlike any other.”

Nearly one in five consumers frequently watch influencer-driven live shopping, and 70% are likely to buy products from influencers they follow. BFY Media has partnered with Switchboard Live, a forerunner in live video streaming, to distribute Product Search Live across dozens of platforms and supercharge the program’s reach, enabling influencers to easily access revenue opportunities.