Britain Retailer, Asda Taps Blue Yonder To Drive Omnichannel Strategy


Asda, a Britain retailer, is teaming with Blue Yonder to modernize order management capabilities via Blue Yonder’s Luminate Commerce technology and is tapping Blue Yonder partner Bringg, last-mile delivery and fulfillment provider, for a seamless supply chain process.

The goal is to digitally transform the retailer’s end-to-end supply chain and retail operations.

Asda operates supercenters, superstores, and smaller supermarkets and runs petrol filling stations and Asda Living stores. The company employs more than 140,000 workers serving more than 16 million customers who shop in its stores and online weekly.

With Blue Yonder’s order management microservices, Asda will be able to:

  • Process orders faster to improve the customer experience.
  • Provide customers with real-time inventory visibility from the beginning of the shopping experience and pre-sourcing fulfillment options.
  • Connect with the entire supply chain, considering the capacity to fulfill demand across any channel.
  • Provide dynamic slotting options to the end customer for home deliveries and in-store pickup.

“Omnichannel is at the heart of our strategy and customer proposition, where we want to provide a great customer experience and a seamless user journey. We have been extremely impressed by Blue Yonder’s OMS microservices, which we will deploy across our grocery, clothing, and general merchandise segments,” Carl Dawson, chief information officer, Asda, said.

Blue Yonder’s flexible OMS microservices, powered by machine learning and AI, will help Asda optimize the entire click-to-deliver journey.

“Asda is leading a game-changing retail transformation focused on customer centricity, from first to the last mile. We are very excited to extend our relationship with Asda into an area where we are connecting ecommerce with a true omnichannel landscape. Our modern OMS microservices are engineered to scale, perform and operate under the highest volumes seen on the market. Our OMS microservices, SaaS native, API-first components leverage the latest technology and engineering to speed up our clients’ transformations. We believe that this will help Asda continue modernizing its business and investing in customer proposition,” Gael Ramaen, vice president of commerce, Blue Yonder.