Soft drinks brand Fanta has teamed up with Brooklyn-based artist Steffi Lynn to create the world’s first-ever vending machine mural in New York City. The colorful street art installation at 247 Elizabeth Street will dispense the fifth and final mystery flavor from the ‘What the Fanta?’ collection.
“This WTFanta vending machine design was inspired by playful and bold colors that reflect the indulgent flavors of the product line,” Lynn said. “I wanted the design to be eye-catching for people walking by, but also hint at the mystery – drawing people to the design and wanting to know more. The rainbow represents how I imagine flavors flowing when we first taste something.” Radiating in gleaming colors of blue, green, peach and orange, the ‘What the Fanta?’ drinks were formulated to fool the senses and challenge tastebuds with opposite flavor notes offered in different formats across retail and restaurant channels, including 20-oz. bottles, Coca-Cola Freestyle fountain dispensers and frozen formulations. Fanta encouraged fans to join the conversation and guess the flavors by using #WhatTheFanta on social media before revealing them.
“We’re bringing the ‘phygital’ fusion of online mystery and in-real-life art with a fun, uniquely Fanta flavor,” said Dane Callis, Senior Brand Manager at Fanta North America. “The 3-D mystery mural and complementing Twitch reveal are the perfect manifestations of the ‘What the Fanta?’ strange new mystery flavor campaign. “If any brand that can push the envelope and play with unexpected, fun and indulgent flavors, it’s Fanta. Variety is the brand’s anchor, so we’re constantly expanding our amazing flavor palette to appeal to those who are willing and wanting to try something new… and we’re doing so with zero-sugar and zero-calorie options.”
“This WTFanta vending machine design was inspired by playful and bold colors that reflect the indulgent flavors of the product line,” Lynn said. “I wanted the design to be eye-catching for people walking by, but also hint at the mystery – drawing people to the design and wanting to know more. The rainbow represents how I imagine flavors flowing when we first taste something.” Radiating in gleaming colors of blue, green, peach and orange, the ‘What the Fanta?’ drinks were formulated to fool the senses and challenge tastebuds with opposite flavor notes offered in different formats across retail and restaurant channels, including 20-oz. bottles, Coca-Cola Freestyle fountain dispensers and frozen formulations. Fanta encouraged fans to join the conversation and guess the flavors by using #WhatTheFanta on social media before revealing them.
“We’re bringing the ‘phygital’ fusion of online mystery and in-real-life art with a fun, uniquely Fanta flavor,” said Dane Callis, Senior Brand Manager at Fanta North America. “The 3-D mystery mural and complementing Twitch reveal are the perfect manifestations of the ‘What the Fanta?’ strange new mystery flavor campaign. “If any brand that can push the envelope and play with unexpected, fun and indulgent flavors, it’s Fanta. Variety is the brand’s anchor, so we’re constantly expanding our amazing flavor palette to appeal to those who are willing and wanting to try something new… and we’re doing so with zero-sugar and zero-calorie options.”
