Gap has tied up with Amazon to enable the clothing retailer to start selling products on the Amazon Fashion platform in the US and Canada.
Customers can shop from an offering of basic, modern essentials for the family, including hoodies, t-shirts, denim, socks, underwear and sleepwear for adults, teens, kids and baby.
The launch will also include babyGap-branded nursery furniture and baby gear like strollers, bassinets, cribs and more.
“Collaborating with Amazon Fashion provides us a new channel to deliver Gap’s modern American essentials to even more customers in the US. and Canada,” Gap CEO Mark Breitbard.
“We are excited to take this step with Amazon Fashion, to expand our product offering and to deepen our connection with consumers through the Gap brand store.”
Amazon Fashion president Muge Erdirik Dogan added: “At Amazon Fashion, we continuously expand our product offerings for our customers.
“We’re excited to make shopping for Gap products even more convenient for customers with fast, free Prime delivery.”
Shoppers can browse products in Gap’s dedicated brand store at Amazon.com/Gap or by searching “Gap” on mobile or desktop.
Gap items are also eligible for Prime delivery for subscribers.