Google said it is bringing its global rewards program – Google Play Points – to India and that it will be rolled out to users in the country in the coming week.
Over the past years, Play Points has been expanded to 28 countries, and more than 100 million people have used the program, the company said.
With Play Points, users can earn points when they make purchases with Google Play, including in-app items, apps, games, and subscriptions. The rewards program has four levels — Bronze, Silver, Gold and Platinum – that provide members with different perks and prizes depending on the tier they are in, which is based on the number of points they have collected. Users can also redeem their points for Google Play Credit to use how they’d like to on the store.
“We have also partnered with developers of popular apps and games across the world to help users redeem their points for special in-app items. In India, we are partnering with 30+ participating titles that include games from global studios such as Miniclip (8 Ball Pool), TG INC (Evony: The King’s return), games from local studios such as Gametion (Ludo King), Playsimple Games (Word Trip), and Gameberry Labs (Ludo Star) and popular apps such as Truecaller and Wysa,” Santos Cohen, Director, Go-To-Market, Google Play Points said in a blog post.
He added that Play Points will also provide local developers a new avenue to build a local and global user base and will help them engage their users, drive discovery, and acquire users across markets that have Google Play Points.
