The company will be integrated into Havas Creative’s dedicated customer experience network
Havas Group is set to acquire a digital experience agency Inviqa in an eight-figure deal. The company will be integrated into Havas Creative’s dedicated customer experience network, Havas CX, enabling it to expand its specialism, scale, and capabilities in experience design, software engineering, technology consulting, and ecommerce.
As part of Havas CX, Inviqa will merge with Havas’ existing UK-based digital experience agency, ekino London. The combined company, which will be headquartered out of Havas’ UK Village in London’s King’s Cross, will retain the Inviqa brand and be led by Inviqa founder and chief executive Yair Spitzer.
Inviqa, founded by Yair Spitzer and Paul Wander in 2007, has UK offices in London, Brighton, Liverpool, Leeds and Sheffield, as well as operations in Munich and Berlin and Germany and a Hungarian office in Hódmezővásárhely. UK clients include Tesco, Reiss, Phoenix Healthcare, and Arsenal FC.
“Over a number of years, our acquisition strategy has focussed on cutting-edge, best-in-class agencies within the digital customer experience space – and Inviqa certainly fits that bill. As the world begins to transition out of the pandemic, customer experience continues to represent one of our biggest growth opportunities – as demonstrated by the success of the Havas CX network, which has grown by two-thirds since its launch in 2020. Inviqa will help us unlock even more cross-discipline opportunities, and I’m excited to welcome Yair and the team to the Havas family,” said Yannick Bolloré, Chairman and Chief Executive, Havas Group.
The majority of its staff, based at its London HQ, will move into Havas’ King’s Cross Village. Its locations in other parts of the UK will remain unchanged.
