LinkedIn Adds Newsletters for Company Pages


LinkedIn has added a new way for brands to stay in touch with their audience on the platform, with Company Pages now able to create their own newsletters in the app, which will also include new notifications for Page followers for newsletter updates.

With LinkedIn’s newsletters, all of your Page followers receive an automatic, one-time notification every time you create a new newsletter. However, you can also share your content outside of the company’s platform to increase viewership.

Once your newsletter is up and running, you can create a community of opt-in subscribers that receive on-platform and email notifications whenever new content is published. The best thing about LinkedIn’s new newsletter feature though is that it’s free which means you don’t need to sign up for LinkedIn Premium to begin building a community on the company’s platform.