Meta is working to establish ethical boundaries on their application. The tech giant is working with developers and experts to establish clearer boundaries on virtual avatar use – because while there is potential for harm, there are also beneficial uses for such depictions.
To help brands navigate the ethical quandaries of this emerging medium and avoid potential hazards, Meta Creative Shop is working with partners to develop an ethical framework to guide the use of Vis. Deepfakes, in particular, may be problematic in such a scenario.
According to Meta, “From synthesized versions of real people to wholly invented “virtual influencers” (VIs), synthetic media is a rising phenomenon. Meta platforms are home to more than 200 VIs, with 30 verified VI accounts hosted on Instagram. These VIs boast huge follower counts, collaborate with some of the world’s biggest brands, fundraise for organizations like the WHO, and champion social causes like Black Lives Matter.”
