PFL Partners With Iterable

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Joint customers will be able to integrate direct mail more seamlessly with their digital marketing channels throughout the lifecycle journey

PFL is partnering with Iterable to enable joint customers to run orchestrated and data-driven omnichannel marketing campaigns that include measurable, personalized, and automated direct mail as an integrated part of the customer journey.

“PFL’s Hybrid Experience is centered on providing timely, orchestrated, and personalized moments of delight through digitally informed direct mail pieces that increase brand loyalty and drive conversions. To do this effectively, we need to meet our customers where they are crafting omnichannel campaigns and collecting data. By partnering with Iterable, a leader in the marketing automation space, we can enable more customers to deliver hybrid experiences that drive results and deliver greater ROI,” said Sam Yarborough, Vice President Of Partnerships, PFL.

Through the integration of the PFL and Iterable platforms, companies can develop data-driven campaigns that natively orchestrate direct mail into the customer journey.