In partnership with Instacart, Midwest grocer adds more eCommerce options to the app.
Schnuck Markets said that, in partnership with grocery enablement platform Instacart, customers can now order Schnucks Delivers curbside and delivery directly through the Schnucks Rewards app. Previously, customers were redirected outside the app to place a Schnucks Delivers or Curbside Pickup order.
Current Instacart Express members can receive discounts on service and delivery fees by linking their Instacart account in the Schnucks Rewards app via the “Account Settings” menu. Customers will still be able to communicate with Instacart shoppers during the shopper’s trip through the store to confirm replacement selections or add items that were forgotten. Customers can also order for the same day or a future scheduled date with delivery and pickup times available, usually in two hours or less. Customers will receive text/email reminders throughout the fulfillment and delivery process.
“By adding additional eCommerce options in the Schnucks Rewards app, we are creating a more streamlined customer experience,” said Schnucks’ senior director of digital experience Chace MacMullan. “We continue developing and implementing app features that allow customers to interact with Schnucks digitally in our stores and at home.”
The new app feature also offers numerous ways to search items, including by category, past purchases, and personalized savings, and customers can now get discounts that were previously only available at the store, such as digital coupons and savings on wine for Schnucks Wine Club members. Schnucks Rewards customers will also earn rewards points on every Schnucks Delivers curbside and delivery order, just as they would when shopping in-store.
As an added incentive, customers will get free delivery on orders of $35 or more for a limited time. (Curbside pickup is always free on orders of $35 or more.) Customers can download the Schnucks Rewards app in the Apple Store or Google Play.
St. Louis-based Schnucks, which operates 112 supermarkets in Missouri, Illinois, Indiana, Wisconsin, and Iowa, launched the Schnucks Rewards program and mobile app in August 2018 and went chainwide in May 2019. Members earn 10 rewards points for each dollar spent on qualifying purchases. After collecting 1,000 points, or the equivalent of $100 in purchases, shoppers earn $2 off a future purchase. Dollars can be redeemed as they are earned or accumulated to spend in bulk, up to $500.
