Luxury Shopping Platform Threads Raises $12M for Live Shopping

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London’s luxury chat-based shopping platform, Threads Styling has raised a $12 million funding. The round was led by Highland Europe and C Ventures, with participation from BVYP and TriplePoint Capital.

The investment will drive the expansion of its current product offering, allow it to service clients and amplify its brand new, curated eCommerce website and dedicated live shopping events.

Founded in 2009 by Sophie Hill, Threads is on a mission to transform luxury shopping experience for the next generation of shoppers. It offers personalized service over social media and chat-based commerce.

Post the funding, the platform will also open its doors to its community of loyal customers and invite them to participate in its next phase of growth through a crowdfunding campaign with Crowdcube, which will go live later this month.

Sophie Hill, founder and CEO, Threads Styling, said, “The landscape of luxury is changing. Our experience has proven that combining relatable inspiration with a convenient client-first service has answered the needs of the new-gen luxury shopper. This new round of investment will drive further expansion of our model through our new e-commerce platform and live shopping events on social media.”