WhatsApp Launches Cloud-based API For Free

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Whatsapp has launched a free cloud-based API, CEO Mark Zuckerberg announced at the company’s messaging event.

Speaking at Meta’s ‘Conversations’ event, Zuckerberg said that the new offering would allow businesses and developers to easily access their service and build directly on top of WhatsApp to customize their experience. This also helps speed up the response time to customers by providing a secure WhatsApp Cloud API.

The company has been building the business API platform over the past few years, which helps the otherwise free messaging platform make money. Businesses pay WhatsApp on a per-message basis, depending on the region and the number of messages sent. Tens of thousands of businesses were set up on the non-cloud Business API version. The on-premise version of the API is free to use.

The cloud-based version aims to attract smaller businesses and reduce the integration time from weeks to only a few minutes. WhatsApp is also planning to provide an optional paid feature as part of its premium service for users of the business app.