Given that surveys time and again identify women as the principal retail buyers, retail has been so slow to embrace women in leadership roles. Many women leaders, many of whom launched game-changing brands or redefined existing businesses. Yet within the boardroom, there’s a lack of diversity.
However, the story is slowly changing. Here we highlight the women marketing leaders at the forefront of retail innovation, steering businesses forward.
Alison Bodek
With over 20 years of experience in the industry, Alison Bodek is heading the marketing department as the director of marketing and analytics at Amazon Prime Video. Before joining Amazon, she worked with Groupon, Capital One, and GE Energy brands. She holds a bachelor’s degree from the University of Richmond.
Amanda Jennings
Strategic and creative marketer with a track record of delivery and success in the industry, Amanda Jennings heads the marketing department as a director of marketing communications food at The Co-operative Group. Before joining the Co-op, she worked with RockCorps, London 2012, O2 UK, Organic, and DDB. She holds a bachelor’s degree from the University of Otago.
Amanda Rassi
Marketing executive with 20 years of experience at leading CPG, retail, and analytics companies, Amanda Rassi is SVP, chief marketing officer at Michaels Stores. Before joining the company, she worked with brands like Kroger, P&G, and 84.51˚. She holds a bachelor’s degree from Miami University.
Andrea von Kaenel
An ecommerce and communications expert with a great passion for people and strategies. Andrea von Kaenel is the chief marketing officer at Migros Online. Before joining Migros, she worked with Migros-Genossenschafts-Bund, and Namics AG, and was a research assistant at Harvard University. She holds a Ph.D. from the University of St.Gallen.
Ann Vereecken
Passionate and experienced marketing professional with a demonstrated history of working in well-known FMCG companies, Ann Vereecken is the marketing director of Confiserie Leonidas SA. Before joining the company, she worked with Mondelez, Douwe Egberts, and InBev. She holds a degree from the University of Antwerp.
Caroline van Turennout
With over 25 years of experience in the industry, Caroline van Turennout heads the marketing department at Zeeman textielSupers as director of marketing and ecommerce. Before joining the Zeeman, she worked with SAN | Stichting Adverteerdersjury Nederland, RMI Retail Media Initiatief, HEMA, Intratuin and Ahold. She holds a degree from the University of Amsterdam.
Charlotte Chaidron
With over 10 years of experience in retail and food and strategic consulting, Charlotte Chaidron heads the marketing department as director brand, go-to-market and content at Delhaize Belgium. Before joining Delhaize, she worked with Monitor Deloitte, Deloitte Luxembourg, and L’Oréal. She holds a master’s degree from the Louvain School of Management.
Christelle Maitrehanche
With market expertise in retail GMS/GSS-extensive experience in purchasing, and over 30 years of experience in the industry, Christelle Maitrehanchet is the director of marketing at Cora France. Before joining Cora, she worked with Speedy France. She holds a diploma certificate from ISEG.
Ciara Gary A
Retail marketing strategist with P&L and multi-unit operations leadership experience, Ciara Gary A is the chief membership and marketing officer at Sam’s Club. Before joining Sam’s Club, she worked with Walmart, Johnson & Johnson, JPMorgan Chase and Inroads. She holds an MBA from Harvard Business School.
Claire Farrant
Experienced marketing expert with a demonstrated history of working in the retail industry, Claire Farrant is the marketing director at Lidl GB. Before joining Lidl, she worked with Tesco PLC, Woolworths, and Kerry Foods. She holds a bachelor’s degree from the University of Huddersfield.
Cynthia Merope
With over 15 years of experience in the industry, Cynthia Merope is the marketing director at Metro France. Before joining Metro, she worked with France Quick. She holds a master’s degree from SKEMA Business School.
Flore Delobelle
With over 15 years of experience in the industry, Flore Delobelle heads the marketing department as customer marketing and media director Leroy Merlin. Before joining Leroy Merlin, she worked with Capgemini, Europcar and Voyages-sncf.com. She holds a degree from the Rennes School of Business.
Hanneke Broekhuizen-Arts
Translates trends and developments into strategies, actions, and results, Hanneke Broekhuizen-Arts heads the marketing department as commercial manager at Plus Retail. Before joining Plus Retail, she worked with TastyBasics, Koninklijke Euroma BV, DA Retailgroep BV and Organic Flavor Company. She holds an MBA from Nyenrode Business University.
Jennifer Kalnitsky Palerino
An innovative leader with a passion for leading and inspiring teams, Jennifer Kalnitsky Palerino is the head of marketing and ecommerce at Kroger. She worked with Vitacost.com, CBS Interactive, and Ultimate Software. She holds a degree from the University of Georgia.
Lisette van Hooff-Akkerman
With over 10 years of experience in the industry, Lisette van Hooff-Akkerman is the director of customer strategy marketing and communications at ALDI Netherlands. Before joining ALDI, she worked with Bakker Bart and V&D. She holds a degree from TIAS School for Business and Society.
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