8×8 CPaaS Delivers No-Code Functionality


8×8 has announced the availability of 8×8 Connect Automation Builder, a no-code multiple-channel communications management solution allowing a wide array of user roles in organizations, from marketing operations to customer support, to build engaging customer experiences easily.

The new 8×8 CPaaS solution offers a visual, effortless way to build communication workflows that enhance productivity, flexibility, and efficiency, regardless of coding expertise.

“Organizations looking to incorporate programmable communications and CPaaS capabilities into applications and workflows require solutions beyond APIs that cater to developers,” said Michael Brandenburg, Senior Industry Analyst at Frost & Sullivan.

“Line-of-business leaders are often in the best position to enhance workflows and processes, but only if given the right tools and technology. 8×8 with Automation Builder is lowering the barrier to entry for enterprises to unlock the power of programmable communications with its suite of low-code/no-code solutions.”

The Automation Builder is delivered via the 8×8 Connect multi-channel communications management platform that allows organizations to manage text and voice messaging campaigns across multiple channels with access to real-time analytics and reporting.

The introduction of 8×8 Connect Automation Builder provides cross-channel orchestration within a consolidated interface, giving users full context of every communication channel and creating referenceable data streams across various sales and marketing tools.

The solution empowers organizations with any technical capability to leverage digital channels to deliver enhanced customer experiences. Features include:

  • Automated workflows with just a few clicks, eliminating the need for engineering or developer resources.
  • Customized iterations for users to tweak and implement.
  • Drag and drop modules to create complex workflows or choose from pre-built templates.
  • Build communication workflows across channels, including SMS, chat apps, and voice.
  • Optimized processes for leads and managers within marketing operations, customer support, and operations.

“The point of automated functionality is to eliminate manual work and repetition while enabling processes to scale, and that’s exactly what we’ve done with 8×8 Connect Automation Builder,” said Marc Magnin, Head of Product CPaaS at 8×8, Inc.

“Automation Builder allows users to leverage a convenient no-code, visual interface to design communication workflows and deploy them on 8×8 Connect. Further, it allows companies to automate their customer engagement at scale without putting strain on development teams or running developer infrastructure.”

8×8 Connect is a core component of the 8×8 CPaaS portfolio of communication APIs, including SMS, voice, chat apps, video, and performance monitoring.

8×8’s portfolio of communication APIs is part of the 8×8 XCaaS (eXperience Communications as a Service), an integrated cloud contact center, voice, team chat, and video meetings single-vendor solution.