The system will be designed to enhance customer service by combining ABFRL’s manufacturing and retail functions into a digital core for fashion and vertical business
Aditya Birla Fashion and Retail Ltd (ABFRL) announced that it has collaborated with IT firm Accenture to deploy an enterprise resource planning (ERP) system that will enhance customer service. The system will be designed to enhance customer service by combining ABFRL’s manufacturing and retail functions into a digital core for fashion and vertical business.
The new ERP system will support ABFRL, which owns brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England across stores in India to manage multiple fulfilment channels and consolidate disparate technology systems efficiently,” said a joint statement. However, the joint statement did not mention the cost of work.
“The consolidation and digitisation of our core ERP system will help us improve agility and responsiveness in a digital-first world, even as we expand our operations and integrate new businesses to grow our brands and product portfolio, enter new consumer segments, and expand into new markets,” said Praveen Shrikhande, Chief Digital and Information Officer, ABFRL.
Manish Gupta, Lead for Accenture’s Products industry group in India, said the collaboration with ABFRL will help them build an integrated digital core across manufacturing, wholesale and retail functions to drive operational efficiencies and unlock new value for new value future disruptions and growth.