Acoustic Marketing Cloud Launches Multichannel Composer


Marketing teams of all sizes can deliver hyper-personalized, connected customer experiences across email, SMS, MMS, WhatsApp and more – with no coding required

Acoustic Marketing Cloud announced the release of Multichannel Composer, enabling brands to close the digital experience gap by empowering marketing teams of any size to orchestrate hyper-personalized campaigns to engage consumers at the moment easily. With an intuitive, drag-and-drop interface, Multichannel Composer enables high-quality messages to be created for campaigns across traditional and emerging channels – email, SMS, MMS, WhatsApp and more – without the need for code or developer support. The result: better marketing outcomes with increased productivity and organizational independence. Multichannel Composer is only available through the Acoustic Marketing Cloud.

“As consumers shift to digital-first experiences, it’s essential for businesses to deliver personalized and connected experiences at each stage of the customer journey,” said Dennis Self, CEO of Acoustic. “Our drag-and-drop interface delivers enterprise-grade capabilities that help marketers be more efficient, effective, and relevant. Now, brands can engage with consumers through a privacy-first, multichannel approach to boost brand awareness, loyalty and grow customer lifetime value. It is sophistication made simple.”

According to McKinsey & Company, most consumers will engage with multiple channels during the average customer journey. But many brands are constrained by a traditional, siloed channel approach that fails to deliver seamless experiences across various channels and struggles to respond to fast-changing consumer behaviors. Acoustic’s Multichannel Composer enables brands to engage with consumers at each stage of their journey – easily composing campaigns with relevant messages and branding across preferred channels – with connected experiences that drive acquisition, engagement, retention, loyalty and customer lifetime value.

“Multichannel Composer has helped our team be more efficient and effective by enabling us to seamlessly manage campaign creation in-house, without relying on the outside design or coding resources,” said Mary Ruxton, Direct Marketing Manager of Lakeland, a UK-based leader in kitchenware and home goods. “With the drag-and-drop capability, we can quickly and easily create campaigns with our existing team.”

With Multichannel Composer, marketers can quickly create personalized, multi-channel campaigns at scale with the following benefits and capabilities:

  • Personalized content at scale: From simple, rules-based “if-then” scenarios to more complex data-driven content, Multichannel Composer supports the needs of all marketing teams to create hyper-personalized content – without involving technical or data teams.
  • Expanded multichannel engagement: Reach consumers across email, SMS, MMS, WhatsApp, and through web forms with built-in, end-device previews. Android, iOS and smartwatch previews are available for mobile messages specifically.
  • Zero-code composer: Intuitive interface with drag-and-drop capabilities to rapidly create high-quality, responsive messages across devices without coding or developer support. Content can be seamlessly re-used across channels.
  • Forms for privacy-first personalization: Capture zero-party data with web form composing capabilities, enabling marketers to create engaging campaigns based on consumer preferences.
  • Self-serve segmentation: Easily create granular segmentations from available data sources – such as customer relationship management (CRM), customer data platform (CDP), or data management platform (DMP) solutions – without support from outside teams.