ampliFI Partners With Visa To Launch Visa Reward Platforms

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Existing ampliFI clients and new VRP clients can take advantage of the full suite of offerings, meeting the demands of modern consumers by making rewards redemption accessible, immediate, and convenient.

ampliFI Loyalty Solutions, a customised loyalty and engagement program solutions provider for financial institutions, has expanded its partnership with Visa. 

The Visa Rewards Platform (VRP) allows Visa issuers to offer a fully integrated, point-based loyalty engagement program, along with the innovation and convenience of ampliFI’s real-time rewards suite, which includes Checkout With Points, Fuel With Points, and Pay With Points redemption solutions. Existing ampliFI clients and new VRP clients can take advantage of the full suite of offerings, meeting the demands of modern consumers by making rewards redemption accessible, immediate, and convenient.

“We are extremely excited to expand our relationship with Visa by offering ampliFI’s full loyalty and engagement solution suite, as well as be a partner for the Visa Rewards Platform (VRP),” said Mike Knoop, CEO of ampliFI Loyalty Solutions. 

“The two organisations share a goal to elevate the cardholder experience and enhance the value of the issuer’s rewards program, while promoting increased affinity for the issuer’s brand,” he says. “We feel strongly that by coupling ampliFI’s network and experiences in engagement and loyalty with Visa’s continued investment in innovation, we will continue to deliver a next generation product offering.”

The partnership provides financial institutions with the technology and scalable resources to engage their cardholders at the point of sale, driving financial institution loyalty and consumer engagement. VRP gives financial institutions the opportunity to leverage a fully integrated platform to deliver engaging and goal-driven loyalty solutions to their cardholders, strengthening relationships and brand loyalty by using compelling rewards and maximising financial institutions’ revenue and portfolio. The partnership ensures a continuing commitment to innovate and meet evolving cardholder demands by offering unique earning and redemption opportunities. 

“The Visa and ampliFI partnership ‘ampliFIs’ the expectations of the market to bring a fully integrated, end-to-end engagement solution on behalf of issuers,” said Ron Silvia, Chief Revenue Officer of ampliFI Loyalty Solutions. “The market expectations of an integrated, client-branded and simple-to-use loyalty platform experience featuring custom, innovative and real-time earning and redemption opportunities has now been achieved, and we look forward to continuing our support to Visa, their cardholders and their issuers.”