Aquazzura Taps Cegid Tech To Boost Personalized Experience


Aquazzura, an Italian luxury footwear brand, is deploying Cegid Retail’s unified commerce and POS platform to drive a more personalized consumer experience, and boost the digital transformation of its stores.

“We’ve had to adapt and undergo quite a lot of change, but thanks to Cegid Retail, we’ve been able to implement a truly omnichannel strategy and respond to today’s challenges,” Pietro De Simone, IT manager at Aquazzura, said in a press release. He added that luxury retailers need to make the shopping experience as personal as possible and to provide staff tools to instantly reserve products and send them directly to the consumer.

The retailer, founded in Florence in 2011, has stores in Italy, France, the UK, Middle East and America.

Aquazzura provides store associates with mobile devices to help customers find the most suitable products. As part of its digital transformation, stores will also add more omnichannel services such as “click and collect,” “ship from store,” “click and reserve” and “return in-store.”

“In an increasingly dynamic market where luxury customers are more digitally connected and have high expectations, it’s crucial for luxury retailers to have relevant and personalized interactions with their customers at every touch point,” Caterina Tsigara, retail director for Aquazzura, said in the release.

The company said it chose Cegid because of its international credentials and expertise in luxury retail, as well as the need for regulatory and tax compliance for operating in different countries.

Aquazzura is available at over 300 luxury retailers in 58 countries and has its own brand boutiques in Florence, London, New York, Miami, Doha, Dubai, Milan, Rome, São Paulo, Capri and soon in Venice.