Asda Launches Nationwide Loyalty Scheme


Asda has launched its first-ever loyalty scheme nationwide following a successful trial.

As the price of food and essentials skyrocket, the retail giant is introducing Asda Rewards across the country.

Shoppers can earn vouchers to save money on future grocery bills at Asda by using the app.

The scheme was first trialled in its 16 stores across West Yorkshire and the West Midlands last year – but it will now be implemented nationwide in 633 stores across the UK.

To get started, you’ll first need to download the Asda Rewards app and create an account.

The app can be downloaded from Apple App Store and Google Play store.

Each time you shop online or instore, you will be credited with Asda Pounds by scanning the barcode or logging into your account at checkout.

The Asda Pounds will accumulate into a Cashpot where the balance can be converted into vouchers to spend with the supermarket.

You can add to the Cashpot through missions and Star Products.

Different missions are added to the app regularly – they range from buying a certain number of products from a particular department, to spending a minimum amount over multiple visits.

Some examples of these offered today include:

  • Spend £50 by September 30 to earn £1.50
  • Buy five health and beauty products by 24 August to earn £2 B
  • Buy ten packets or pieces of fruit and veg by 24 August to earn £1.50

Star Products are attached to specific products – a mix of branded and Asda own-brand – for reward bonuses where you receive an instant Cashpot boost equivalent to 10% of the product’s price.

You can see a full list of the Star Products in the dedicated section of the Asda Rewards app, but they’re also marked when you’re shopping online at

These allow you different deals on a range of items. Some examples from today include:

  • £2.50 on a 12-pack of Andrex toilet roll
  • 10% back on a two-pack of McVitie’s milk chocolate digestives
  • 10% back on Asda’s battered crispy fish strips

There may also be an option to convert some of the Cashpot balance in a Boost voucher, which will increase its value by a certain percentage.