Bridgepoint Acquires Team ITG From Equistone

0
25

Team ITG has 1,000+ employees across the UK, Europe and America, with its sights set on global growth

Bridgepoint has acquired a majority stake in Inspired Thinking Group (Team ITG) from previous shareholder Equistone Partners Europe (Equistone) for an undisclosed sum. Bridgepoint’s investment will support the existing management team to deliver the next phase of Team ITG’s development internationally, focused on U.S. growth with its cloud-based marketing technology and marketing services.

Headquartered in Birmingham, UK, with over 1,000 employees across offices in Europe and America. The company has already become the ‘go-to’ solution for many major corporations, including some of the world’s most recognizable brands: GSK, Jaguar Land Rover, Heineken, PUMA, Currys and many more.

“Our success has been built on revolutionizing the way marketers work, liberating them from tedious administrative tasks through our integrated ecosystem of game-changing technology and world-class creative services. Designed by marketers for marketers, our martech platform is highly innovative, refreshingly intuitive, and extremely powerful. GSK, one of our many global clients, recently described our CanopyCloud platform as ‘the future and heart of their content operations. We would like to thank Equistone for its fantastic support in developing our business over the past four years. And now, our relationship with Bridgepoint is another brilliant milestone in our journey as we grow globally. We have the team and the resources to deliver even more powerful results for our clients across the world while also developing a host of exciting new partnerships,” said Simon Ward, CEO, Team ITG.

Emma Watford, Partner and Co-Head, Bridgepoint said: “Team ITG is a successful marketing operations services business with a compelling software offering, CanopyCloud. It operates in a very large, growing and fragmented market that benefits from the increasing need for automation driven by the shift to digital and personalized marketing. We’re excited to be backing the team at a crucial time as they scale their technology offering and become increasingly global, areas, where we can provide the necessary, expertize to accompany them on this next stage in their journey.”

Whilst Equistone has sold its majority stake, the firm has reinvested in Team ITG through its dedicated Reinvestment Fund.