CarNow Launches Real-Time Retail Platform


The digital retailer transforms communication products into a unified platform, adding Cion Digital, DealerTrack, DealerBuilt, Polly (fka DealerPolicy) and TransUnion as integral partners

CarNow announced the launch of its Real-Time Retail platform. Real-Time Retail is CarNow’s live-data technology platform that empowers dealers to expand customer interactions and transactions from their physical showroom to their online showroom with ease.

The Real-Time Retail platform combines the customer communication and digital retailing experiences CarNow is known for across its 5,000+ dealerships with a real-time road-to-the-sale. The innovative software platform integrates a Live-Action checklist for every step within the buying journey – whether those steps are completed in-person or online, and ensures the dealer has complete, accurate visibility of each customer’s buying journey and the tools to transact with the customer in real-time.

“Today’s modern dealership must feel ubiquitous to consumers and allow customers to interact – and transact – seamlessly online and in-store, regardless of where their buying journey begins. Our latest innovation – our brand new Real-Time Retail platform – provides dealers with the industry’s first unified, intuitive platform to serve customers in real-time through an end-to-end transaction, defragmenting the customer experience and eliminating traditional points of frustration,” said Andy Park, CEO, CarNow.

As part of the new Real-Time Retail platform, CarNow also will be showcasing a unique digital showroom experience, Real-Time Build functionality, and a vehicle accessories experience. The new digital showroom experience enables customers not only to shop every vehicle in a dealer’s database but custom builds a car if it’s not available, filtering by year, make, model, trim and payment. Dealers allow customers to build the new vehicle they want via a guided chat conversation through the Real-Time Build functionality, a valuable feature in today’s low-inventory market. And lastly, through the vehicle accessories experience, customers can shop approved accessories and add-ons for their vehicle.

In addition to its Real-Time Retail platform and new experiences, CarNow announced new integrations with several best-in-class partners, adding to its list of more than 100 existing partner integrations.