Coral Break New Ground With Piccadilly 3D Activation

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Coral is launching a mesmerising and captivating DeepScreen activation at Ocean Outdoor’s world-famous Piccadilly Lights

Coral is bringing horse racing to Central London, bringing racing fans closer to the sport’s excitement, thrill, and drama like never before with the launch of a mesmerising and captivating DeepScreen activation at Ocean Outdoor’s world-famous Piccadilly Lights, 100 miles from Cheltenham. Coral is the first-ever brand to fully utilize both the front and back technology of the DeepScreen, using it to show the speed and motion of the racehorses.

The sensational 3D spectacle debuted at Piccadilly Circus and appears on rotation once an hour for one week, throughout the Cheltenham Festival. A media campaign planned and executed by the7stars, includes an OOH takeover of Cheltenham Spa station, social media, digital audio, digital, and print activity.

“DeepScreen is all about scale. The biggest screens create the best experiences and Ocean’s large-format screens make these campaigns even more prominent. The epitome of them all is Landsec’s iconic Piccadilly Lights. With its curved screen, it’s the ultimate for all 3D experiences,” said Melanie Blood, Senior Project Manager, Ocean Labs.

Racing fans across the country will also be able to view the creative from Coral’s campaign at several further Ocean locations across the UK, including Liverpool, Manchester, Birmingham, Nottingham, and Southampton.