Crownpeak Acquires Attraqt


Company will power stronger ecommerce performance within its DXP and broaden its global client and support base as a result of this strategic acquisition

Crownpeak, a digital experience platform (DXP), announced the closing of the acquisition of United Kingdom-based Attraqt, following regulatory approval.

Attraqt is a leading provider of SaaS solutions that powers exceptional product discovery experiences for top brands and retailers globally. Attraqt’s omnichannel AI-powered product search, merchandising, and recommendation software for the ecommerce sector will broaden Crownpeak’s composable digital experience product offerings.

The Attraqt acquisition follows Crownpeak’s October 2022 acquisition of ilumino, a digital accessibility services company. Adding Attraqt’s capabilities continues Crownpeak’s commitment to bringing more robust and relevant digital experiences for its customers and their end consumers.

“As we serve global leaders in B2C and B2B ecommerce, this acquisition broadens our business to add world-class shopper discovery experiences for consumers and businesses within Crownpeak’s enterprise-grade DXP platform,” said Jonah Paransky, CEO of Crownpeak. “This gives our customers stronger ecommerce tools to grow their revenues and operational capabilities. Crownpeak will continue scaling through additional strategic acquisitions to deliver critical, impactful tools for our global clients and partners.”

The acquisition expands Crownpeak’s global strength with Attraqt’s business concentration in the UK, Germany, and France. It complements Crownpeak’s significant enterprise customer base, which includes Bosch, Asics, Blanco, and Daimler.

“Finding the right product at the right time is critical to driving conversions and revenue. Combining Crownpeak’s powerful tools that create inclusive, omnichannel experiences with speed and simplicity for top global organizations worldwide with Attraqt’s leading ecommerce product discovery solutions used by more than 300 of the world’s leading brands, manufacturers, and retailers makes this an exciting opportunity for both businesses,” said Mark Adams, CEO of Attraqt. “Both customer bases can now realize a unified approach to drive content-driven commerce experiences across all digital channels.”

For almost 20 years, Attraqt has defined relevant and inspiring online shopping experiences. As masters of merchandising-led shopping experiences, the company has deep expertise in search, browsing and purchasing intent in almost every ecommerce scenario and is trusted by top brands around the world, like ASOS, JD Sports, ScrewFix, Calvin Klein, and Tommy Hilfiger, to provide the technology and insights to transform and improve the shopper experience. The company was recognized in the Gartner 2022 Magic Quadrant for Personalization Engines.