Dream Theatre to Manage FIFA World Cup Merchandise in South Asia

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As the official licensed partner for the FIFA World Cup Qatar 2022 in India and South Asia, Dream Theatre will facilitate tie-ups with leading ecommerce platforms to enable licensees to make the range widely available across 35,000+ pin codes. 

Data reveals that football fans are responsive towards brands that tie-up with the FIFA World Cup. 

FIFA has appointed Dream Theatre for the third consecutive FIFA World Cup to manage the licensed merchandise programme in India and South Asia for FIFA World Cup Qatar 2022, which will take place between November 21 to December 18, 2022.    

Dream Theatre has also been granted rights to FIFA Under 17 Women’s World Cup 2022, FIFA World Cup 2026, FIFA U-20 World cup Indonesia 2023, FIFA Women’s World Cup Australia/New Zealand 2023 and the recently launched FIFAe competitions between 2021 and 2026, which include FIFAe World Cup, FIFAe Club World Cup, FIFAe Nation Cup and FIFAe Continental Cup.

“We are really excited to extend our long-standing partnership with FIFA to the next level with our association for FIFA WORLD CUP QATAR 2022. There is no greater event than the FIFAWORLD CUP and we are working with the best in class partners to bring a truly phenomenal licensed programme for fans in India,” says Jiggy George, Founder and CEO, Dream Theatre. 

Dream Theatre has facilitated tie-ups with leading ecommerce platforms to enable licensees to make the range widely available across 35,000+ pin codes. Licensed products will also be available in speciality stores, large format and departmental stores, and standalone stores. The range comprises 1000+ SKUs across categories. 

Based on the previous edition’s viewership and year-on-year growth in football audience, FIFA organizers have said that India will cross a staggering 300 million views for the 2022 edition. These numbers are sure to bring early festive cheers among the viewers and play a huge role in reviving the market that is rebuilding itself after the pandemic. If the viewership numbers of the FIFA World Cup 2018 are anything to go by, for the first 58 matches, the tournament garnered 194.1 million impressions, while the combined impressions of the first two India vs England T20 matches were 20.7 million.