Dstny Buys Tactful AI To Enhance CX Platform

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The new buy will enable the Brussels-based startup to employ AI and data in their customer experience operations with minimum effort

As competition increases, businesses are competing mainly on customer experience. Aimed to reach the next level in customer engagement, Brussels-based business communications platform Dstny has acquired Tactful AI, a technology startup based in the UK and Egypt.

The new deal extends Dstny’s products portfolio and helps companies enhance customer engagement operations across modern digital and traditional voice channels.

Daan De Wever, CEO of Dstny Group, said: “With Tactful onboard, we are not only strengthening ourselves with next-generation customer engagement technology, but we are also adding an excellent team to our group.”

Tactful AI’s unified customer experience platform (UCX) is an AI and data-centric solution that empowers business users to manage, engage, and understand the customer journey across multiple touchpoints.

Mohamed Elmasry, co-founder and CEO of Tactful AI, added: “Tactful and Dstny share the same vision to bring employees and customers together through interactive communications tools. We both believe we can positively impact people’s lives even better together. By joining Dstny, we are excited to accelerate our go-to-market strategy and bring even more value to our customers.”