eSSENTIAL Accessibility (eA), the Accessibility-as-a-Service platform, announced a strategic partnership with 85SIXTY, an eConsultancy and digital marketing agency specializing in building eCommerce websites for retail brands.
Through this partnership, 85SIXTY will leverage eA’s all-in-one digital accessibility platform, coupled with its expert support services. This will equip 85SIXTY to create accessible digital experiences for its clients.
“Our focus has always been on delivering best-in-class solutions for our clients, and our partnership with eSSENTIAL Accessibility is another example of this commitment,” said BJ Cook, President of 85SIXTY.
“eA’s solution equips us to work accessibility earlier into our design process, delivering to our clients a more cohesive customer experience, enhancing their SEO, and ensuring their digital content reaches the largest possible audience.”
One billion people worldwide live with a disability, approximately 15% of the global population. Suppose a digital experience is not created to accommodate the needs of every individual. In that case, they may experience a barrier that prevents them from browsing and buying products, the fundamental capabilities of an eCommerce site. Prioritising digital accessibility removes these barriers, maximizing consumer market share and supporting a brand’s commitment to inclusivity.
“We’re proud to partner with 85SIXTY, aligning with an agency that shares our belief that every user deserves an accessible online experience,” said Spiro Papathanasakis, Co-Founder & CSO at eSSENTIAL Accessibility. “Our work together will help 85SIXTY transform the digital solutions they create for their clients, better supporting the customers they serve and making digital experiences more enjoyable for all.”
eA partners with consultancies, leading platform providers, and agencies committed to creating more inclusive digital experiences. The program equips partners with eA’s accessibility platform and access to technical and compliance expertise. It also enables partners to up-skill their internal teams with training to help them shift accessibility considerations earlier in their design and development processes.
