Google Adds Visual, Text Search Options To Enhance Product Discovery

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Google is finding new ways to find exactly what customers look for in visual search queries, with a new ‘multisearch’ option that will enable users to combine visual and text parameters to expand their search results.

By using Google’s new multisearch capacity, powered by its evolving AI and machine learning tools, searchers will now be able to add additional parameters to visual search queries to refine their results further.

As per Google: “With multisearch, you can ask a question about an object in front of you or refine your search by color, brand or a visual attribute.”

It could provide a new way to improve shopping search matches by using visual cues to enhance results. And with people shopping across Google more than a billion times a day, the platform remains a key facilitator of eCommerce discovery, which it’s also looking to enhance with ‘more browsable search results’ for fashion and apparel shopping queries.

Visual search qualifiers could become a much bigger element in future as AR glasses and other visual tools come into play. As people get more accustomed to using visual references and capturing visuals via their glasses, the capacity to add those same elements into search could become a much more significant discovery element.

It’s interesting to see how Google’s looking to get ahead of this while also adding immediate utility in refining search queries, leaning into the growing use of online shopping options.