European Manufacturers Embracing Cloud To Enable D2C: ISG Report 


ISG Provider Lens report sees manufacturers using the cloud to improve digital marketing, and enable direct-to-consumer business models

According to a new report published today by Information Services Group, European manufacturing firms are embracing cloud-based technologies and services to accelerate their go-to-market plans and improve digital marketing efforts. The 2021 ISG Provider Lens Manufacturing Industry Services Report for Europe evaluates the capabilities of 41 providers across three quadrants: Digital Engineering – Transportation, Digital Engineering – High Tech, and Digital Engineering – Industrial.

The 2021 ISG Provider Lens Manufacturing Industry Services Report for Europe finds manufacturers on the continent also looking to the cloud to enable direct-to-consumer business models.

“Manufacturers in Europe are turning to the cloud to increase their business agility, and they are turning to manufacturing services providers to help them create new reference architectures and bring resiliency to their operations,” said Christian Decker, EMEA partner, ISG Smart Manufacturing.

In addition, manufacturing firms want service providers to help them establish robust configuration management databases and leverage automated testing, including shift-left techniques. The report also sees the manufacturing industry in Europe looking to revamp its supply chain infrastructure by using predictive models. Manufacturers are looking for more transparency into their supply chains following shortages caused by the COVID-19 pandemic. In some cases, companies are using AI for client or customer forecasts.

Most of the new fab investments are directed towards new nodes, and there is an ever-increasing demand from medical, industrial, and automotive verticals. The automotive industry may face chip shortages until 2023, when it may begin using more high-performance parts. Another trend among automakers in Europe is a focus on making more electric vehicles; According to the report, automobile manufacturers are working to scale up their electric vehicle infrastructure, which is now taking precedence over autonomous driving technologies. Many auto manufacturers in Europe have announced plans to end sales of gas-powered vehicles, but they face several challenges before realising these ambitions.

Meanwhile, manufacturers of industrial and off-highway vehicles are looking for ways to optimise their outputs. Many of these companies are focused on integrating their manufacturing shop floors across agriculture, construction and heavy vehicles. They are also incorporating many layers of automation.

The report also sees many European manufacturers looking for custom application-specific integrated circuits (ASICs) instead of traditional, complex processes and systems on chips. With the rapid adoption of IoT and edge computing, companies are integrating multiple sensors on edge to deliver robust and intelligent end-to-end systems. Even mid-sized companies are considering developing their own custom ASICs.

ISG Provider Lens Manufacturing Industry Services Report named Capgemini, HCL and Wipro as Leaders in all three quadrants. Bertrandt, LTTS, TCS and Tech Mahindra are named Leaders in two quadrants, and AKKA, Alten, eInfochips, IAV, Infosys and UST are named Leaders in one. In addition, Caresoft Global, IAV, Ignitarium and LTTS were named Rising Stars, companies with “promising portfolios” and “high future potential” by ISG’s definition, in one quadrant.