FaceGym Takes The Personal Approach

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Skincare brand FaceGym has seen success with new personalization software that has grown digital revenues

Having experienced fast-paced growth, with online sales rising 113% compared to 2021 for the year to date, FaceGym wanted to capitalize on the demand for its first-to-market beauty and wellness offer and future-proof how it would be able to scale its operations. 

It recognized that growing, owning and optimizing its first-party data and scaling its email capabilities to keep existing shoppers nurtured and engaged would be central to accelerating its growth trajectory.

To this end, it deployed Wunderkind’s identity resolution technology to recognize and capture more of its online traffic and so serve the right message to the right customer at the right time, based on their unique intent-based browsing behaviors, depending on where that individual is in their path to purchase.

Automation

The beauty brand can now also run automated email re-engagement campaigns through the Wunderkind platform, with Cart Abandonment, Category Promotions and Price Drop alerts all helping to drive additional revenue opportunities.

Wunderkind now ranks 4th among the beauty brand’s top paid channels, contributing 9.9% of FaceGym’s total digital revenues and representing a 3.2x lift in revenue performance vs. the brand’s previous solution.

Sophie Rogers, global head of digital at FaceGym, said:  “Wunderkind has helped us power personalization so we can get under the skin of all our customers, across both the UK and US operations, to deliver personalized campaigns that are truly tailored to the individual shopper.”