Flipkart, Google Cloud Enter Multi-Year Strategic Partnership

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The eCommerce major will deploy Google Cloud’s advanced data analytics and machine learning technologies to make its data platform more efficient.

Google Cloud and India’s homegrown e-commerce firm Flipkart have entered into a multi-year strategic partnership to help fast-track Flipkart’s innovation and cloud strategy.

Flipkart will also continue to advance the pace of new product development by building on Google Cloud, furthering its expansion into tier-2 and tier-3 markets in India. The e-commerce major will deploy Google Cloud’s advanced data analytics and machine learning technologies to make its data platform more efficient.

“This partnership will propel Flipkart into its next phase of growth and advance its vision of onboarding India’s next 200 million shoppers and lakhs of sellers. The partnership will enable Flipkart to scale on Google Cloud’s infrastructure to reach more customers. It will leverage the tech giant’s global infrastructure and advanced networking technologies to “deliver robust app access and performance even during peak purchase seasons with heightened traffic. This will enable the company to analyze traffic and transactional data better, unlock rich real-time insights into customer purchasing and shopping behavior, identify trends and patterns with increased demand and create more personalised recommendations to enrich the customer experience,” said an official release from Flipkart.

Jeyandran Venugopal, Chief Product and Technology Officer, Flipkart, said, “Our strategic alliance with Google Cloud will enable us to accelerate our digital transformation, power productivity and advance our innovation agenda. We are excited by Google Cloud’s unique strengths and experience in AI/ML and its proven scalability and security, all of which will be critical in our next phase of growth.”

As a long time Google Workspace customer, Flipkart will also expand its use of workspace solutions across its workforce.