Flipkart Launches Flipverse To Offer Metaverse-Based Shopping Experience

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Indian ecommerce major Flipkart has partnered with Polygon-incubated organization eDAO to launch Flipverse — a metaverse space where consumers can discover products in a photorealistic virtual destination and shop on Flipkart App.

Created using eDAO’s pioneering Web3 tech stack, the company said Flipverse would offer gamified, interactive and immersive shopping experiences for consumers in a digital world by giving them access to their favorite brands, Supercoins and digital collectibles.

“The launch of Flipverse will continue to have an impact on innovative industries like e-commerce and enhance the customer experience while delivering a gamified and immersive shopping experience, especially in light of the adoption of the metaverse and web3 platforms by multiple brands in India,” Naren Ravula, VP and Head, Product Strategy and Deployment, Flipkart Labs, said in a statement.

“By providing customers with access to their preferred brands, offers, SuperCoins, and digital collectibles, we are aiming to improve their shopping experiences in a virtual and immersive setting,” Ravula added.

Flipverse will be available on Flipkart’s newly launched platform, FireDrops, which can be accessed from the ecommerce platform’s app.

The Flipverse will allow users to discover and shop for products in a metaverse environment. In a press statement, Flipkart said that the Flipverse will offer gamified, interactive, and immersive shopping experiences for consumers in a digital world by giving them access to their favorite brands, SuperCoins, and digital collectibles.