Global fashion brand Gant has created a digitally connected community for its frontline workers
Gant has partnered with Yoobic to increase employee engagement, improve operational excellence, and drive increased sales conversions.GANT deployed the YOOBIC mobile-first platform in 2020, initially focusing on streamlining and improving visual merchandising (VM) compliance. It launched a series of missions, delivered to staff on their mobile devices in the flow of work, communicating guidelines and providing a place to capture feedback and comments. This standardised process for capturing data provided visibility on VM compliance across local and global head offices, resulting in a much higher quality of visual execution with consistently high standards upheld in each store.
Building on that initial success, in 2021 GANT launched its training operation, the GANT Academy, on YOOBIC, creating a digital hub for communications, training and engagement which, currently, more than 2,000 store associates and retail leaders use. A dedicated ‘inspiration’ section of the Academy aims to help build retail experiences by providing diverse courses on music, art, and even Netflix content designed to support store teams to have interesting and meaningful conversations with customers that connect beyond GANT’s product offering.
Today, its retail employees use Yoobic to learn, communicate and find information on a weekly basis, with 80% accessing the Yoobic app on their private mobile and 20% using the retailer’s in-store tablets.
“We have been investing in processes and tools to facilitate a smoother employee experience giving them time to focus on the customer while in-store. One of the smart things YOOBIC provides is the automated translation of comments into a user’s native language so we overcome the language barrier, which is very present when you operate in a global environment. Now we have, which is amazing to see, store associates in Shanghai chatting or giving tips or engaging with our store staff in Paris and this we really believe creates a sense of belonging and being part of a greater, global community,” said Maria Klingh, Global Retail Director, Gant.
Today, 90% of GANT’s retail employees use YOOBIC to learn, communicate, and find information on a weekly basis, with 80% accessing the YOOBIC app on their private mobile and 20% using the retailer’s in-store tablets. GANT has seen a 30% increase in completed training in comparison to its previous platform. This increase in direct communication between the head and local offices and store floor employees results in an increase in knowledge, passion, and engagement.
