Gupshup Acquires Knowlarity Communications 


This is Gupshup’s second acquisition in the last four months, following the acquisition of Dotgo

Conversational engagement solutions provider Gupshup announced that it is acquiring Knowlarity Communications, complementing Gupshup’s Conversational Messaging suite and establishing the company as a leader in voice and video communications.

Knowlarity provides cloud communications, offering cloud telephony, contact centre automation, AI-powered voice assistants, and speech analytics solutions to over 6,000 customers across 65 countries. Knowlarity operates in the voice-based Conversational Engagement market and offers solutions with reliability and intelligence that enable businesses to better engage their customers through AI-enabled voice and video solutions for improved ROI.

“As business-to-consumer engagement becomes conversational, Gupshup is busy enabling more ways for businesses to deliver rich experiences. With the addition of Knowlarity’s products, businesses will now be able to build seamless conversational experiences across both messaging and voice channels. Knowlarity is the clear market leader in voice – their comprehensive product suite spanning cloud telephony and contact centre automation, along with excellent customer traction will further enhance Gupshup’s leadership position. I’m excited to welcome the Knowlarity team to the Gupshup family,” said Beerud Sheth, co-founder and CEO, Gupshup.

Knowlarity’s solutions are being used across multiple industries, including BFSI, Consumer Goods, IT/ITeS and Healthcare, across various customer journeys covering sales and lead generation, customer service and support, automated calls, surveys and feedback, logistics and delivery, and remote work. They have industry-leading partnerships with Google Cloud for Speech Analytics and integrations with the world’s leading CRM systems like Salesforce, Freshworks, Hubspot, and Zoho, among others.

“We at Knowlarity are excited to be a part of Gupshup. This will lead to richer experiences for our existing and future customers along with product enrichment and significant geographic expansion opportunities. Our customer-centric, innovation-focused cultures are perfectly aligned, and we see significant synergies and new products emerging from the combination of two great teams,” said Yatish Mehrotra, CEO, Knowlarity.

This is Gupshup’s second acquisition in the last four months, following the acquisition of Dotgo, the world’s leading RCS (Rich Communications Services) platform. The transaction is expected to close by the end of February 2022, subject to the completion of customary closing conditions. DC Advisory acted as the sole financial advisor to Knowlarity on the transaction.