H&M Group Taps Google Cloud Tech For CX And Supply Chain Push


Google Cloud has announced a new partnership with H&M Group, which will see the Swedish multinational leverage its data analytics capabilities and sustainable global infrastructure to enhance its customer experience and supply chain enablement.

The pair will collaborate to develop an enterprise data backbone, including a core data platform, data product, and advanced artificial intelligence and machine learning capabilities. 

This will also include the establishment of a new data mesh to make all types of data and events accessible from multiple sources, including in-store, online, its brand’s ecosystem and suppliers.

“H&M Group has a long history of innovation across all our brands and always wants to build meaningful relationships with our customers,” says Alan Boehme, Chief Technology Officer, H&M Group.

“We further accelerate digitalization as we believe in sustainable growth powered by advanced analytics and tech. Therefore, I’m happy to announce we’ve found a provider who matches our needs.”

“We’re delighted to announce this partnership and look forward to working with H&M Group to create new and exciting customer experiences, in-store or online,” says Eva Fors, Managing Director Google Cloud Nordic Region.

 “We admire H&M Group’s commitment to innovation and are excited to move forward in our journey together.”