HubSpot Shares Its 2022 Sustainability Mandate


Women in leadership roles, BIPOC representation in the workforce, and self-service tools to show transparency and empathy towards customer data privacy, security, and controls are the highlights of the plan, apart from environmental impact 

HubSpot, the customer relationship management (CRM) platform, announced the release of its 2022 Sustainability Report, highlighting the company’s progress across three key pillars: investing in climate action, creating equity for people and communities, and practicing good governance.

HubSpot has achieved carbon neutrality for Scope 1 and 2 through green energy tariffs and Energy Attribute Certificates (EACs). The company aims to offset 4500 metric tons of emissions to cover 2021 transportation and remote working by purchasing and investing in nature-based and renewable energy projects.

  • Doe Mountain Forestry Project: This project provides significant climate benefits through carbon sequestration, a protected habitat for 40 endangered plant and animal species, and economic benefits for private landowners and the local community who can generate income in protecting this important parcel.
  • Prairie Winds Emissions Reduction Project: With an annual generation of 300,000 MWh of clean energy, Prairie Winds aided in the transition toward the decarbonized economy and resulted in new job creation.
  • Dempsey Ridge Wind Energy Farm Project: This project provides enough clean energy to power 46,000 homes, created both temporary and full-time jobs, and generated more than $20 million in tax revenue for the county.

“At HubSpot, we want to build a company that future generations will be proud of. That

means growing sustainably and investing in our people, communities, and world. Over

the past year, we’ve made progress on HubSpot’s ESG efforts in a few key areas; we

reduced our greenhouse gas emissions and invested in renewable energy, we increased BIPOC employee representation to 37% and introduced new retention initiatives, and we continued to support our customers, partners, and communities through

continued uncertainty in the world. I’m proud of our progress so far on this

journey, but our opportunity for greater impact is tremendous. For that reason, I’m

excited about the investments we are making in Purpose@HubSpot in 2022,” said Yamini Rangan, CEO at HubSpot

HubSpot issued its first Sustainability Report in 2021, detailing the company’s ESG (Environmental, Social, and Governance) developments since its establishment in 2006. 

Key milestones in the first half of 2022 include:

  • Achieved 100% renewable energy across all building sites
  • Invested in diversity at the leadership level, with four women in its C level Executive ranks and more than 50% of people leaders identifying as women
  • Increased BIPOC (Black, Indigenous and People of Color) employee representation to 37%
  • Contributed $8M+ to communities across the globe through financial donations, investments, and employee volunteering
  • Launched self-service tools to learn more about HubSpot’s data privacy, security, and controls

Focus for the future includes:

  • Developing a roadmap toward reaching net-zero and committing to science-based emissions reduction targets aligned with the criteria set forth by the Science-Based Targets initiative (SBTi)
  • Increasing retention of BIPOC talent and making progress on age diversity by building inclusive environments across all aspects of the employee lifecycle
  • Refreshing its HubSpot Helps community impact program to bring greater focus on skills-based volunteering, allowing HubSpotters one day a year to give back through volunteering as well as the opportunity to donate to a charity of their choice through payroll giving
  • Engaging and collaborating with suppliers through its Supplier Code of Conduct

Maintaining trust and delivering a delightful customer experience

  • With the shift to remote work during pandemic, the company has evolved its security practices by investing in the privacy and security organization and learning into a defence-in-depth strategy.
  • Updated their cookie compliance and double opt-in work to keep up with evolving data privacy regulations for their customers.
  • Launched self-service tools to learn more about HubSpot’s data privacy, security, and controls, removing friction for customers who need to access this information. 

These resources include:

  • GDPR Playbook and CCPA Compliance Guide
  • SOC 2 Type 2 and SOC 3 Reports
  • Penetration Test Summaries for our CRM and Corporate Network
  • Transfer Impact Assessment

With more than 5,890 employees and over 135,000 customers around the world as of December 2021, HubSpot’s opportunity for greater impact is tremendous. The company is taking significant steps to ensure its ESG efforts connect with HubSpot’s mission, purpose, and core values.