The platform not only assists businesses in bridging the gap between traditional and online retail but also prepares them for the evolving “PhyGital” consumer landscape.
Agent Lunar, a recently launched AI-powered comprehensive marketing solution tailored for Small and Medium-sized Businesses (SMBs), serves as a virtual Chief Marketing Officer. The platform aims to empower the underserved small business community in the UK by providing customised marketing insights, tools, and services.
This initiative addresses the significant economic impact of the absence of tailored SMB tech solutions, which costs the UK economy £232 billion annually and contributes to business closures. Over the past three years, 1.2 million businesses in the UK shut down, and while external factors like the pandemic played a role, many SMBs could have thrived with access to essential tech solutions.
Agent Lunar stands out by offering laser-focused support to SMBs, encompassing mentorship, tailored education, and complimentary licences for crucial marketing software. The platform not only assists businesses in bridging the gap between traditional and online retail but also prepares them for the evolving “PhyGital” consumer landscape. By turning every interaction into a growth opportunity, Agent Lunar levels the playing field between SMBs and larger enterprises.
In the current marketing landscape, existing tools primarily cater to large enterprises, leaving SMBs at a disadvantage due to factors like limited manpower, technical expertise, time, and funds. Recognizing this gap, Agent Lunar aims to democratise digital marketing by providing AI-enhanced Software as a Service (SaaS). The platform handles everything from crafting personalised marketing strategies for each business to executing automated marketing campaigns, ensuring that even SMBs can leverage potent, data-driven insights.
Dominique Harrison-Bentzen, Co-founder and Co-CEO, at Agent Lunar, commented: ‘Our goal is to make digital marketing simpler and more accessible, enabling every SMB to thrive online and on the high street. SMEs account for 99% of the UK business population. Yet, they remain desperately underserved because they lack the financial clout to develop the technology and technical support they need to meet their full potential. With Agent Lunar, we aim to address that disparity and empower SMBs to embrace the digital, supercharge their online footprint and elevate their online brand in a way that can benefit both their digital and physical business.
‘And we won’t stop with individual business empowerment,’ added Co-founder and Co-CEO William Stone. ‘By engaging SMB leaders and partnering with key stakeholders for urban renewal, we want to revive the high street and support the growth of the “PhyGital” marketplace that consumers demand. Retail and etail needn’t be mutually exclusive. While the internet has been blamed for the decline of the high street, with the right technical infrastructure, they can support each other, building a balanced and cohesive retail experience.’