Ireland’s Gets its First ‘Frictionless’ Grocery Shop 


The shop allows customers to pick up items and buy them electronically without the need to pay at the register.

‘Market x Flutter’ is located at the newly-opened headquarters of global sports betting and gaming company Flutter Entertainment in Clonskeagh – but it is open to the public.

The shop uses more than 90 cameras and artificial technology to let shoppers grab and go without waiting in line.

Flutter said that no facial recognition or biometric technology is used, ensuring shoppers have “complete anonymity”.

Customers ‘check-in’ on entry and then “freely wander through the store, selecting from the food offering at their leisure; no scanning and no queuing”.

When they leave, a receipt is delivered directly to their phone.

The shop was developed for Flutter by Compass Group Ireland (CGI).

CGI Managing Director Deirdre O’Neill said the company is now working to establish similar shops at other corporate offices as well as in sports and leisure centres.

“We’re incredibly excited by this new frictionless store technology, and are proud that our Irish operation is leading the way,” she said.

“We constantly look at how to offer the most convenient service to customers and tailor food solutions to their needs.  Now, customers just pop into the store and pick up what they need, whenever they need it – it’s a great flexible solution for busy workers.”

The new 164,000 Flutter headquarters is the result of a €15.5m investment form the company and a “multi-million-euro investment from the landlord”.