Kast Media will leverage the SoundStack platform for four fundamental capabilities
SoundStack, the audio-as-a-service (AaaS) company, and Kast Media, a multi-channel podcasting provider, announced a partnership that enables the renowned media company to deliver and monetise its content more effectively through SoundStack.
“When it comes to podcast technology, there are three essential criteria that will allow Kast to continue to entertain and inform the world through its podcasts,” said Colin Thomson, CEO of Kast Media.
“First is tech that guarantees content is always delivered seamlessly. Second, that said content earns as much revenue as possible in order to fund a premium production effort. Third, and of tremendous importance, that content and ads always deliver in a way that puts the listener experience first. We believe that this path of independence with SoundStack will allow for this, and are proud to forge the path together.”
Kast Media will leverage the SoundStack platform for four fundamental capabilities:
- Hosting/distribution across a global content delivery network
- Content management in the Podcaster CMS
- Enhanced workflow with direct access to SoundStack’s product team
- Programmatic advertising, by making Kast Media inventory available in the SoundStack Marketplace
Dynamic Ad Insertion (DAI), which makes podcast advertising more flexible and efficient by serving an ad automatically when an episode is streamed or downloaded, is core to the platform.
“We’re thrilled to play a key role in helping incredible shows flourish,” said Jon Stephenson, CEO of SoundStack. “Every podcaster needs equal access to innovation that expands their opportunities to reach people and earn more revenue, instead of limiting them. It’s a pleasure to partner with a forward-thinking business like Kast that understands how always doing what’s best for the creator ultimately benefits everyone – publishers, advertisers, and listeners alike.”
