Laing O’Rourke Partners With Introhive To Improve CRM Data


Introhive, B2B revenue acceleration and relationship intelligence platform, announced that Laing O’Rourke, an engineering and construction company, has selected Introhive as part of its digital transformation journey to organize and manage its client data while providing actionable insights.

Introhive leverages artificial intelligence (AI) to support sales and business development teams through automation, improved data quality, and AI-powered insights to grow revenue and protect relationships.

Laing O’Rourke has over 150 years of construction and engineering expertise. The company wanted an easy-to-adopt customer relationship management (CRM) system that would improve relationships with its customers by cleaning and organizing its current database.

“Customer relationships have always been highly valued at Laing O’Rourke. We needed a tool that would give us an improved holistic view of our clients to help strengthen strategic and thoughtful relationships,” explained Natalie Petty, Digital Product Owner at Laing O’Rourke.

Laing O’Rourke worked with Introhive on a strategic rollout plan with multiple communication touchpoints. Soon after deployment, Laing O’Rourke rolled out Introhive with their Client and Markets department. After understanding the value of the engagement and visibility of their client relationships, the company widened  Introhive’s scope to include other stakeholder groups, including partners within architecture, commercial, and supply chain. Thanks to Introhive, years of client data that lived in various systems were updated, accurate and housed in one accessible place for client management.

By organizing its data with Introhive, Laing O’Rourke could remove silos between various departments and divisions within the company and provide ongoing maintenance for customer data.

“Introhive helped drive adoption of our CRM. Colleagues using a semi-purposeful system are now thirsty for all the client data and intel Introhive provides. Word is spreading across departments and others are eager to get on board,” said Petty.

Introhive works with companies across architecture, engineering, legal, accounting, financial services, technology, and more. In 2020, Introhive’s platform captured 20 million+ contacts, mapped more than 60 million relationships, and supported 200,000+ customers across 90 countries. 

“Companies with as much experience and data as Laing O’Rourke need the right tools to effectively and efficiently organize and manage its data and, subsequently, customer relationships,” said Simon Steer-Jones, Business Development Director at Introhive.

“Laing O’Rourke trusted Introhive’s AI-powered technology and welcomed us to clean and streamline one of its most important revenue-generating assets; its data. We are excited to work with Laing O’Rourke because of its innovation and excellence in the engineering and construction sectors,” said Steer-Jones.