Lilly Pulitzer Enhances Clienteling and CX with Tulip


Lilly Pulitzer’s iconic fashion brand has amassed a loyal following with their happy prints, chic styles, and personalized store experience. So, when looking at how to evolve their customer engagement and clienteling strategies, Tulip’s mobile-first cloud solution was the natural choice.

The American fashion brand caters to a wide variety of ages, lifestyles, and occasions from women’s clothing, to swim and activewear, to social occasion dressing, accessories, and more spanning across their online and physical stores. Lilly Pulitzer puts a big emphasis on ensuring that every shopper gets the same high-quality, personal experience no matter where they shop or what they’re shopping for.

“Our mission is to consistently deliver superior retail experiences to each of our customers,” said Rachael Crews, Lilly Pulitzer Vice President, Digital Commerce, Customer Engagement and Insights. “Tulip lets us connect with customers through an omnichannel journey and consistently delivers the high-touch personal experiences we’re known for. Clienteling is an important part of our business and Tulip’s solution is best in class.”

Lilly Pulitzer has launched Tulip’s cloud-based retail platform in 59 stores and uses it to create a connected customer experience that breaks the wall between digital and physical channels. Tulip allows store associates to guide customers through a multi-channel journey and to stay in touch through personalized follow ups and outreach. The platform uses 360-degree profiles and automated workflows to consistently build authentic connections.

“Lilly Pulitzer is an iconic brand that’s all about redefining what we know and creating something completely new. That’s something that we can relate to at Tulip,” said Tulip CEO Ali Asaria. “Working with modern-thinking brands like Lilly Pulitzer that span across generations is exciting because it inspires us to keep finding creative ways to grow and evolve. We are proud to be a part of making a positive impact on their customers today and in the future.”