Mailchimp swings into NYFW with pop-up, Capsule collection

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Intuit Mailchimp announced its NYFW: The Shows debut through a new capsule collection and pop-up shop featuring five Black In Fashion Council (BIFC) selected designers.

NYFW: The Shows Capsule Collection, presented by Mailchimp is an extension of Mailchimp’s recently debuted ‘Guess Less, Sell More’ brand campaign and will be on display during NYFW: The Shows 2022 and available at mailchimp.com/nyfw.

The limited-edition capsule collection showcases five designers from the BIFC Discovery Showroom: Izayla, Kwame Adusei, Muehleder, Ndigo Studio, and Sammy B. These designers are breaking through, making moves, and changing the world with confidence. Guests of New York Fashion Week: The Shows can view the capsule collection in the Mailchimp activation space located in the main lobby of Spring Studios and at mailchimp.com/nyfw. The Mailchimp activation space was designed and produced by Wink, Mailchimp’s in-house creative agency, in partnership with IMG.

“New York Fashion Week: The Shows is an incomparable opportunity for emerging designers, who are also entrepreneurs in their own right,” said Mailchimp’s Chief Marketing Officer, Michelle Taite. “The sponsorship of the BIFC Discovery Showrooms, as well as the capsule collection, will amplify amazing designers and showcase their work to a broader consumer market.”

“We are excited to team up with Black in Fashion Council to support designer entrepreneurs in the fashion industry this New York Fashion Week season,” said Michael Mitchell, Mailchimp Sr. Director of Brand and Content Marketing. “Mailchimp’s mission is to help entrepreneurs take the guesswork out of growing a business and give them the support needed to flourish in their respective industries. Through our sponsorship of the BIFC Discovery Showrooms and capsule collection with five amazing designers during NYFW: The Shows, we are able to do just that.”

The capsule collection designers were selected by Mailchimp in collaboration with BIFC based on their fun and creative designs, versatility, and parallels to Mailchimp’s core identity rooted in passion, experimentation, and creating work with soul. The collection is a new and creative way to bring growing designers to the forefront of an industry traditionally lacking in diversity and inclusivity.

“The Black in Fashion Council is excited to continue to help elevate emerging designers to get the visibility and access that they need and deserve, and we’re always looking for new opportunities to further their excellence,” said Lindsay Peoples Wagner and Sandrine Charles, Co-Founders of Black in Fashion Council. “Making the fashion industry more inclusive is an all-hands-on-deck undertaking and partnering with brands like Mailchimp to continue to amplify inclusivity efforts is just one step closer to a more equitable environment for all.”