Mapstar Unveils Extended Reality (XR) Metaverse Capability


Mapstar has unveiled its Augmented Reality on-site editing, XR-layer and Virtual Reality capability to enhance the retail shopping experience for visitors of shopping malls.

Mapstar is the XR Map based Metaverse that allows users to easily create new digital realities by mapping the environment in 3D and anchoring digital assets into the space of their choice. By doing so, users are blending the real with the digital world. The platform provides the highest accessibility by offering interfaces to the web, Augmented and Virtual Reality for intuitive real-time editing and collaboration. An interoperable system that Mapstar calls the Metaverse for the real world. Currently, the platform is in the open beta testing stage and available for most of the devices out there.

The solution allows owners of retail stores and shopping malls to augment the environment with contextual digital content for employees, partners and customers. A simple example of contextual information for customers is the malls’ navigation, like 3D virtual assistants, to present the shopping mall to the customer or explain new offers. This kind of Extended Reality adventure will play an essential role in the future of digital shopping experiences. Visitors can benefit from this contextual content to find their way easily to the stores, enjoy shopping offers that are customised based on their interests, get access to new exciting entertainment, and even visit the shop virtually from home when it is closed. By superimposing virtual versions of their products like cars, store owners can reduce their carbon footprint and the logistical costs linked to the transportation of display models. They can also increase the number of layers on display without any difficulty and create immersive Extended Reality experiences, thus boosting customer engagement. In addition, employees or partners can create and use context-related information for operation and maintenance, on-site or remote inspection, immersive virtual training, documentation and reporting, and many more by using real world 3D data.

Mapstar successfully showcases the benefits of their real world Metaverse technology with his partner Greenman at the Biesdorf Center in Berlin, Germany. At the shopping center, a virtual assistant called Bea, will guide visitors to the stores where they can buy the goods of their choice. To this date, this is the only shopping center in the world that adopts persistent and precise Augmented Reality navigation without Beacons or QR-Codes. Mapstar has ambitious plans where Bea will be able to interact with customers and provide them with gamified experiences and coupons based on their interests.

Shora Shirzad, the founder and CEO of Mapstar said, “In the post-pandemic scenario, retail stores in shopping malls have lost a sizable number of customers to online shopping due to the convenience that it offers. Finding the time to go and shop, getting to the correct store to buy the things you want and even finding your car to exit the mall is a challenge in the huge shopping malls that are being built today.

It will become even more so in the future. Shopping malls can add value to the retail experience through the Mapstar platform by using it to make visits to the mall less time-consuming, more entertaining and cost-effective. The use of the Virtual Assistant, Bea, to guide visitors to the shopping center and direct them to the correct stores will help them to get the most out of their visit, especially if they are in a hurry. Builders of such malls can use our system to make shopping more enticing with attractive 3D content, offers and entertainment features. With Mapstar we can help you to increase the footfall, create benefits for your clients and long-term customer loyalty. This is just the beginning of building a beneficial augmented reality world.”