This acquisition will allow MonetizeMore to expand its ad optimisation solutions by including Advanced Ads features.
MonetizeMore, a global ad monetisation partner for web publishers and app developers, announced the acquisition of Advanced Ads, an ad tech platform specialising in advanced ad management tools and plugins for WordPress publishers.
This acquisition will allow MonetizeMore to expand its ad optimisation solutions by including Advanced Ads features, such as flexible ad injection and targeting based on the user or page content, without requiring coding skills. The addition will further strengthen MonetizeMore’s publisher offering.
“We are proud to integrate the talented Advanced Ads team and their cutting-edge technology. Their expertise complements our existing programmatic advertising tools and products suite, keeping our publishers at the forefront of the industry,” said Kean Graham, CEO and Founder of MonetizeMore.
“As we are set for exponential growth this year and on track to cross the $100M ARR mark this year, we will remain selective in making strategic acquisitions and partnerships with organisations that also empower ad-monetized publishers.”
“What started as an in-house project, Advanced Ads became and continues to be the innovative force among ad plugins, powering over 150,000 websites worldwide. In MonetizeMore, we found our ideal partner to join forces and take our collective growth to the next level. I am thrilled that Advanced Ads will now be part of the MonetizeMore team, and I am confident that this acquisition will benefit both parties and our publishers,” said Thomas Maier, Founder of Advanced Ads.
The acquisition will take effect immediately, and integration between the two platforms will begin soon. The company will continue supporting Advanced Ads’ existing customers and introducing them to MonetizeMore’s AI-powered platform PubGuru and other tools.