New Look Inks Deal With Commercetools To Refresh Ecommerce Experience


New Look has partnered with commercetools to refresh its ecommerce experience.

The first phase of the tie-up will see New Look leveraging commercetools technology to focus on improving the transactional element.

This will include updating the checkout journey and improving cart functionality and pricing.

Prior to the deal, any changes to the online shopping experience and adapting to changing consumer preferences was a challenge.

Adding new features to New Look’s commerce channels took weeks, if not, months.

Commercetools microservices mean New Look now has the flexibility to make any changes necessary, quickly.

That means it can reduce technical debt as well as drive average and lifetime order value to grow sales.

The existing system will be phased out over the coming 12 months, as commercetools’ platform provides the technology for all transactions.

“I am delighted we have found a technology partner that ticks all the right boxes for us – experience transforming commerce for well-known enterprise brands as well as the flexibility, scalability and modularity of their technology itself,” New Look’s chief technology officer Ed Alford said.

“I am pleased to say we have already started working together to progress our vision to transform the way we serve and delight our customers – all 1.1 million of them each week.”