Quotient Launches Multi-Touch Media Measurement

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Quotient, the digital media and promotions technology company, announced that its new impression-based multi-touch media measurement methodology is now available for all of its clients across on- and offsite display, digital out-of-home and sponsored search media channels via Quotient analytics.

Quotient held an early adopter program in July 2021 with a select number of cross-industry brands. This full market launch includes enhancements developed from the feedback of this program.

Quotient’s Retail Media offering, designed to deliver outcomes and drive sales, now enables brands, agencies and partners to measure performance across one or multiple consumer touchpoints, with the ability to both aggregate overall impressions and view performance by individual channels to understand total business impact with data that is refreshed daily.

With the launch, users are also able to benefit from expanded transparency of data through new on-demand, self-serve access to the platform, enabling in-flight reporting and flexible attribution.

“We are on a mission to ensure every dollar of investment drives outcomes for our advertising and retailer partners,” said Matt Krepsik, CTO at Quotient. “This launch is a reflection of our continued product innovation to further our omnichannel capabilities and differentiate our retail media platform.”

“We are excited to see that Quotient is bringing a solution that combines many marketing touch points into one unified media measurement platform,” said Yolanda Angulo, Director Customer/Shopper Marketing, East Area Customers at Mondelez International. “This new transparency has the potential to unlock new opportunities for our brands, improve future program results and ultimately impact category sales. This on-demand access to analytics will help us gain insights and offer more value to our shoppers and to our retail partners.”